Boost your business valuation with  
a sales process that builds your A-List

Stop wasting time, money and effort on prospects that turn into painful clients

CriterionBD’s 3-step process puts laser focus on identifying
prospects that will add to your A- List of most profitable clients


Introductions and
Business Case


Aligning Your Sales Talent, Strategy and Prospects


Measuring Results
for 10X ROI

Optimize your business development efforts with
right-fit systems, tools and new clients

Serving Owners and C-Level Executives
Or Call Us: (612) 845-2323

What are clients saying?

"When people would asked 'Who can I point your way?' I'd typically talk about what we do and hope they know someone who needs that. Now I can tell them exactly what we're looking for and who we serve best."

  • Derek S., Owner

"The Filter's scoring tool has put the reigns on our partner referral program. We spent way too much time and resources cutting through the noise to find the work we enjoy and do most profitably."

  • Spence W., Owner

About us

Business owners typically know their most profitable clients... Agree?

What we've found is there's actually only a small sliver of those top clients that owners know by first name... Yes, the ones the entire office looks forward to servicing and smiles after every engagement with them. These are the true "A-List Clients".  

The struggle is finding new clients like that!  

So, instead of finding them by accident, or hoping an average client grows into an A-Lister, our process identifies the core essence of what those great relationships look like and provides a tool to go after that kind of new business deliberately and with greater accuracy.

Meet with a member of our team for 90 minutes and see what's possible for your unique business. Click here to get started. The first step is on us.

(c) 2018, Criterion Business Development