A proven method for more 'A-List' clients

Supporting growth in the Business Development side of your business


We galvanize your targets for sales to correctly identify A-List prospects.


Implemented to drive quality into the pipeline and improved results.


Pairing “right-fit” resources for your specific business needs and culture.

Learn About Criterion's A-List Client Filter
and Qualification Scorecard

Serving both C Level Executives and Sales Leaders.
Or call us: (612) 845-2323

arm your team or leverage our Resources for
focused results.

your team

  • Simplify your qualification process.
  • Arm your sales team to build quality into your pipeline.
  • Drive a culture of success.


  • Augment your existing teams with our experts.
  • Leverage authentic relationships.
  • Identify resources that best fit your business.

About us

CriterionBD’s A-List Strategy allows owners & sales leaders to manage their revenue generating resources more efficiently.

By arming teams responsible for revenue growth, with tools to specifically increase their 'A-List Client' base, they can be confident their qualification process is not only yielding 'good opportunities', but also weeding out the painful, less profitable ones.

Many of our clients also leverage the top professionals in our community to augment their business growth initiatives with project-based consulting, interim leadership assignments, and contract sales engagements.

Our mission is to help companies break through plateaued or declining revenue results by providing right-fit tools, processes, and resources that defines and secures "good business" for each unique client we serve.

Meet with a member of our team for an hour and see what's possible for your unique business. Click here to get started.

(c) 2018, Criterion Business Development