Load your pipeline with right-fit prospects and love being a business owner again.

Upgrade new client relationships

Reinvigorate
your culture

Increase revenues and profit margin


Stop letting painful and unprofitable clients stunt your growth.

What are Our clients saying?

"When people asked me ‘What kind of business leads can I point your way?' I'd typically answer with a list of the things we do and then hope the person asking might know someone who needed those services. Now I tell them exactly what we're looking for and who we serve best."

  • Derek S., Owner

"The scoring tool has put the reigns on our partner referral program. We spent way too much time and resources cutting through the noise to find the work we enjoy and do most profitably."

  • Spence W., Owner

About us

In the formative years of growing any service-based business, saying yes to as many opportunities as possible is common.

However, over time that practice produces a collection of painful time-consuming customers who produce below-average profits.

Criterion serves small & mid-size Business Owners by providing help to:

- Evolve the Sales side of the house
- Build pipelines of "Right-fit" opportunities
- Upgrade new client relationships
- Implement duplicatable processes for increased valuation

We understand owning, operating, and growing a business is challenging. But recreating the wheel, vs. evolving it is unnecessary.

Ask about Criterion's:
- 'A-List Prospect' Workshop
- Prospect Scouting Report
- Sales Management Tool Kit


How does Criterion do this?

Schedule a 60 Minute Sales Health Check. If we're a right fit for each other, we’ll work through Criterion’s 3 Step Process:

1. Enlighten - Evolve and align Sales & Marketing efforts
2. Engage - New business in each stage of the Client Journey
3. Measure - Tools and data to manage teams efficiently


Contact us here.   Stop letting painful and unprofitable clients stunt your growth, and start being confident about your pipeline!


(c) 2020, Criterion Business Development, LLC