Load your pipeline with right-fit prospects and grow your business with confidence.

Upgrade new client relationships

Reinvigorate
your culture

Increase revenues and profit margin


Stop letting painful and unprofitable clients stunt your growth.

What are Our clients saying?

"When people asked me ‘What kind of business leads can I point your way?' I'd typically answer with a list of the things we do and then hope the person asking might know someone who needed those services. Now I tell them exactly what we're looking for and who we serve best."

  • Derek S., Owner

"The scoring tool has put the reigns on our partner referral program. We spent way too much time and resources cutting through the noise to find the work we enjoy and do most profitably."

  • Spence W., Owner

About us

As businesses grow, every business owner can describe their painful/unprofitable clients in detail… but does your sales team and referral partners clearly understand who your BEST clients are and *why* they are your best? If they had the ability to only bring in new business that looks like your best clients, how would your business and life improve? Would it bring your business to the next level? Allow you to let go of the sales reigns successfully? Increase the valuation of the business?

Criterion guides established leaders of small to medium-sized businesses to:
     1) Evolve prospecting and sales processes with purpose and meet their company’s growth initiatives
     2) Secure upgraded new clients that increase the bottom line

We co-create a customized game plan with you, then arm you with the right tools & technology to optimize your sales operations and achieve goals. We do this through a powerful blend of human-centered approaches and our proprietary Prospect Scouting Report technology.

At Criterion Business Development, we are focused on authentically helping our clients achieve their revenue goals, doing business with integrity and building strong relationships. Few things are more satisfying to us than helping clients achieve wins and witnessing the happiness that their success generates.

You and your business are unique. Let’s not take a cookie-cutter approach to building your business - let’s make what we do fit you, your needs, and the needs of your clients.

Stop letting painful and unprofitable clients stunt your growth, and start being confident about your prospecting efforts!

How does Criterion do this?

SCHEDULE A 30 MINUTE SALES HEALTH CHECK with Tony Biel, Owner & Principal Consultant to discuss your sales challenges, goals, and see if we're the right fit for each other.

If yes, we’ll work through Criterion’s 3 Step Process:

1. Learn – How to evolve and align your Sales & Marketing efforts
2. Do – Engage new business in each stage of the Client Journey
3. Measure - Tools and data to manage teams efficiently


Contact us here and regain confidence in your pipeline.


(c) 2020, Criterion Business Development, LLC